Risk comes in many shapes and forms - and managing it requires skill, especially when a company's reputation is on the line. Just like celebrities, most businesses - especially big name corporations - don't welcome publicity unless it is positive, such as news about soaring profits or a rising share price. CCH Australia Publishing, a part of Wolters Kluwer, announced the release of a new book, Reputation Matters, written by Clayton Utz Partners, Peter Keel and Norman Lucas on the 29th October 2007 which describes solutions to help avoid the key legal risks of corporate communications.
In today's business environment, companies face a growing number of risks to their corporate reputation that can arise from many different situations, from a breach of competition laws to misleading statements to regulators or in annual reports. The result can not only mean damage to the company's brand but its bottom line.
The recent experience of Visy is a striking example.
But the risks aren't always obvious. Sometimes an inadvertent statement or an errant employee can bring a company's reputation into question.
A new book, Reputation Matters, written by media and litigation lawyers Peter Keel and Norman Lucas of national law firm Clayton Utz and published by CCH is an essential tool that provides practical tips to help companies avoid the key legal risks involved in their corporate communications.
"The book focuses on legal issues associated with media publications and corporate communication in Australia - with a particular focus on defamation, internet defamation, contempt and privacy," explains Norman Lucas.
With companies no longer able to sue for defamation, the book also examines the legal avenues available to companies to protect their reputations when they have been wronged.
Co-Author Peter Keel believes the book covers topics that are vital in the modern corporate environment.
"These are all issues which are relevant not only to company directors and in-house counsel but also to communications professionals. Reputation risk needs to be managed."
"Both individuals and companies need to know what they can do to avoid damage to their reputations, or at the least to minimise it," says Peter.
Reputation Matters: A legal guide to risk management in corporate communications has a RRP of $75 (inc GST).
To order please visit click here or call 1300 300 CCH (1300 300 224) to speak with a CCH sales consultant.
Ph 02 9857 1300
About CCH Publishing Australia
CCH Australia is a leading publisher and information services company. The company's core markets are spread across the tax, accounting and legal sectors.
For more than 30 years, CCH has assisted Australian professionals to establish and maintain their practices and businesses. CCH is a Wolters Kluwer business, part of the Tax, Accounting & Legal Division.
For more information please www.cch.com.au
About Wolters Kluwer
Wolters Kluwer is a leading multinational publisher and information services company. The Company's core markets are health, corporate services, financial services, tax, accounting, legal, regulation, and education. Wolters Kluwer has annual revenues (2005) of $3.4 billion, employs approximately 18,400 people worldwide and maintains operations across Europe, North America and Asia Pacific. Wolters Kluwer is headquartered in Amsterdam, the Netherlands. Its depositary receipts of shares are quoted on the Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices. For more information, see www.wolterskluwer.com.
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