Alphen aan den Rijn (February 14, 2013) – Wolters Kluwer, a global leader in professional information services, is launching a new brand strategy to reinforce its customer-focused growth ambition. With a single Wolters Kluwer brand for all its businesses, the company also announced a new tagline, ‘When you have to be right’, illustrating its commitment to solving customers’ challenges and enabling them to make critical decisions with confidence, every day.
Legal, tax, finance, and healthcare professionals in over 150 countries depend on Wolters Kluwer’s unmatched expert knowledge, seamless product integration, and latest technologies to make sure they get what they need to do their jobs accurately and efficiently. The new brand strategy aims to give customers a more consistent experience that reflects how Wolters Kluwer empowers professionals with essential information, software, and services so they can make decisionswith confidence.
"We understand what’s at stake for our customers," says Nancy McKinstry, CEO and Chairman of the Executive Board of Wolters Kluwer. "This brand strategy, which applies across all our employees and customer segments worldwide, is centered on that conviction. It marks an important evolution of our business: we are increasingly developing integrated products that combine essential information with technology solutions to provide our customers with answers, insights and improved productivity. ‘When you have to be right’ is a powerful way of capturing the business reality for Wolters Kluwer customers, who make critical decisions every day."
The relevancy and significance of the Wolters Kluwer brand will become even more apparent to customers, employees, and investors around the globe, as all products and services in every market adopt the Wolters Kluwer master brand. Creating wider international recognition for the Wolters Kluwer brand supports the company’s global footprint and its business strategy, and helps position it for growth in the years ahead.
"In recent years, the Wolters Kluwer name has gained increasing recognition in our markets," says Caroline Wouters, Wolters Kluwer’s global brand leader. "Adopting the unified brand will make it easier for everyone who interacts with Wolters Kluwer to understand and benefit from what we offer. It will also help all Wolters Kluwer’s businesses to share knowledge and expertise."
About Wolters Kluwer
Wolters Kluwer is a leading global information services and solutions company. It provides information, software, and services that help legal, tax, finance, and healthcare professionals make their most critical decisions effectively and with confidence. Customers depend on Wolters Kluwer services and solutions to successfully move through the complex layers of data and regulation that define modern business and government.
Wolters Kluwer had 2011 annual revenues of €3.4 billion. The group employs over 18,500 people worldwide and maintains operations in over 40 countries across Europe, North America, Asia Pacific, and Latin America. The company is headquartered in Alphen aan den Rijn, the Netherlands. Wolters Kluwer shares are quoted on Euronext Amsterdam (symbol: WKL) and are included in the AEX and Euronext 100 indices.
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This press release contains forward-looking statements. These statements may be identified by words such as "expect", "should", "could", "shall" and similar expressions. Wolters Kluwer cautions that such forward-looking statements are qualified by certain risks and uncertainties that could cause actual results and events to differ materially from what is contemplated by the forward-looking statements. Factors which could cause actual results to differ from these forward-looking statements may include, without limitation, general economic conditions; conditions in the markets in which Wolters Kluwer is engaged; behavior of customers, suppliers, and competitors; technological developments; the implementation and execution of new ICT systems or outsourcing; and legal, tax, and regulatory rules affecting Wolters Kluwer’s businesses, as well as risks related to mergers, acquisitions, and divestments. In addition, financial risks such as currency movements, interest rate fluctuations, liquidity, and credit risks could influence future results. The foregoing list of factors should not be construed as exhaustive. Wolters Kluwer disclaims any intention or obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.